I keep old things and as I was cleaning my office, was prompted to look through some old mementos What caught my eye was copies of The Brun, an annual report on the doings of societies, sports, house reports and other affairs of the now vanished Burnley Grammar School. A yearbook. Looking through them made me realise how much things have changed; yet the pattern in the mind’s eye is there to compare. On impulse I took them to share with a couple of old school friends. Their observations were interesting. Some of those are reflected in my earlier pieces on Burnley and its grammar school. My collection of The Brun spanned the years 1968 to 1974. Their advertisements help paint a picture of the period.
The Brun 1968
Page 2 of the 1968 yearbook advertises The Keirby. The Keirby was the premier hotel in Burnley; it was prestigious and as such, was the place where Bob Lord (he of Burnley Football Club fame) entertained visiting VIPs from other first division clubs. In those days there was no Premier League. It boasted a
national reputation for the quality of its cuisine, wines and service and will welcome you no matter whether you wish to bring one friend to dinner, or to hold a banquet for 250 guests at charges from 21/-.
Twenty-one shillings, eh? Who remembers old money then? Page 3, in a time before banks were part gambling institution, had the Barclays Bank advertisement
Make your ‘O’ or ‘A’ levels work for you
As a school-leaver, your ‘O’ and ‘A’ levels are the first signs that you are more valuable to yourself than you think. If you have at least four ‘O’ levels passes including maths and English Language….
No grade inflation then. On page 5 was an advertisement by the TSB; yes that’s right, the Trustees Savings Bank. Like Barclays Bank before, they weren’t tendering for student cash, they were offering a career.
Time to make decisions
Young people get on in the Trustee Savings Bank – Ability and enthusiasm are recognised at an early stage…
Then there’s page 9, Lloyds Bank
From school leaver to manager in twelve years, this could be you at Lloyds Bank
And what about page 11?
With Martins Bank, you could be a Manager before you are 30…
Who remembers Martins Bank? Who remembers prudent banks? This year book ends as well as begins with advertisements. The first one such is on Page 72 and it’s for the District Bank.
Banking… a worthwhile career
Even though acquired by the National & Provincial Bank in 1962, the District bank still had a distinct identity. This was later lost under the National & Westminster Bank… NatWest was formed by the merging of the National & Provincial with the Westminster Bank, later in 1968. Page 73 is by Prestige who were once a leading business in Burnley.
Prestige Greatest Name in Housewares
All over the world Prestige Housewares have earned the reputation for their high quality and lifetime efficiency.
On page 77, Lucas asks you to
start in the right company
The Lucas Organisation offers excellent training and employment prospects… Joseph Lucas Ltd. Girling Ltd. Rotax Ltd. C.A.V. Ltd. Bryce Berger Ltd. G. & E. Bradley Ltd.
And Don’t Forget!
Burnley had Lupton Bros (with 2 bookshops) according to page 80, as well as its own Burnley Building Society – page 82.
The Borough Building Society, on the back cover, was also based in Burnley.
The Brun 1969
The Brun 1969 sees Barclays take a new line:
A career with a lot of money
Barclays Bank is big business; bigger than ever now we are merging with Martins Bank.
RIP Martins Bank The Burnley Building Society incorporating Borough Building Society asked the question:
are you the type to save?
Perhaps the the pounds in our pockets were of more interest than our potential as employees. There was no advertisement on the back cover.
The Brun 1970
The Brun 1970 sees the first mention of Ribble Travel.
In the 1980’s Ribble Travel was broken up and privatised with much of it going to Stagecoach. Barclays Bank was back with
Make your ‘O’ or ‘A’ level work for you.
No further mention of Martins Bank. Normally advertisements were confined to full pages, at either the front or the back of the yearbook. Page 17 sees an advertisement on the same page as actual content. It takes an effort of will not to imagine an education finance clerk rubbing his hands with glee at the extra 1s/6d saved on paper due to this master stroke. Err, that’s 7 and a ½ p, new money (decimalisation just on the horizon).
Lupton Bros, and thus the town were down to just the one bookshop. The demolition of Burnley’s market hall saw to that.
I suppose I ought to do an advertisement page countage, by year. Soon maybe. Not yet. The grammar school continues to advertise a gala day. Throw yourself into it. Many did. As an outsider, I watched bemused.
The Brun 1971
Banks were well featured as advertisers in The Brun 1971. On page 1
Bill chose security at National Westminster.
Safe as houses, safe as banks they used to say. On page 3 Lucas are saying:
your talent is your capital
invest it in Lucas With over 80,000 employees, we are able to develop your talents…
On page 4, Lloyds suggests:
Two essential books for school leavers
Aha! A bank breaks ranks and joins the Burnley Building Society in touting for future business. On the other hand Barclays held to the career line:
your GCE is your FIRST qualification
In banking you can qualify further
The Brun 1972
The Brun 1972 has its fair share of bank and building society advertisements. On page 6 Barclays says
It’s after you start work at Barclays that you choose your career.
Page 8 has
Make the Special Grade with the Midland
It’ll pay you handsomely
There’s this from TSB on page 9:
…career seekers we’d like to meet you
There are bright career prospects for young people in the TRUSTEES SAVINGS BANK…
Page 100 was ready to introduce pupils to the adult delights of:
Wines, Spirits and Beers
Canned & Bottled Beer and Lager by McEwans, Youngers, Tetleys, Whitbread, Charringtons.
It then goes on to remind readers it has
4 PINTS, 7 PINT CANS OF DRAUGHT BITTER
The teachers that I remember certainly didn’t extol the virtues of alcohol to school children. The money offered for this ad must have been good, as well as the rationalisation. I thought it worth adding without comment, the Yorkshire Bank ad on page 98.
The Brun 1973
In The Brun 1973, Lloyds continues touting for business with, on page 9
One of the great things about leaving school is managing your own money Lloyds – where banking comes to life
Was it out of step? Well according to the Yorkshire Bank on page 88
School-leavers: The minute you spend cutting out this coupon could affect the rest of your life
And on page 93 we had:
Report on Brian’s first year with National Westminster
Brian joined us straight for school…
H. & N. ROBERTSHAW, on page 99, continue their quest for new custom to their
Wines, Spirits and Beers business.
The Brun 1974
For The Brun 1974, The Burnley Building Society on page 1 changed its ad to:
Make a wise move.
Put your money into a name you can trust.
The previous one lasted over six yearbooks. Page 3 saw Midland Bank with
The way ahead
University Sponsorship… Study Leave… Special Grade… Training…
Page 5 had
Leaving School? Come into the world of Barclays.
Ask your career teachers…
And page 7 from the NatWest was:
‘Remember this time last year when everyone else was dreading results?’ ‘Not us! We had our jobs lined up – with NatWest’
Lloyds however was still grubbing for our money Lucas, on page 81, a steadfast advertiser, finally dropped mention of the actual companies (i.e. subsidiaries) that an employee could work in
The start is all important LUCAS
Burnley Group of Companies
A lot of businesses have gone in Burnley. It no longer has a bookshop, Lupton Bros became Badger Books but the shop closed; Prestige failed. Michelin, a significant employer (who didn’t feature in the ads) closed its factory; locally based Burnley Building Society and Borough Building Society were gobbled up by financial bigness, as were those not based locally such as Martins Bank and Midlands Bank. As we all know banking bigness led to an orgy of self-congratulatory gambling as they played with fire or, to be more precise, their pet financial boutiques. Fast forward to five years ago; to payback on those boutiques. Payback was destruction of the banking capital base. This in turn led to billions of public money being squandered. Who else funds the lender of last resort, who else could bail them out? Totally avoidable, but hey; who learns from history? This wraps up my project. The idea came a while ago but I did’t do anything with it until 16/12/13 (11 days back) when I decided to come off the fence and put together a private edition. I fiddled around with scanning for a couple of days before reverting to my original plan of articles. Seven articles were intended and some are already posted onto my Daily Telegraph blog: A History of BGS Burnley Social Mobility The Times Advertisers (this blog post). The last two, Penny Pinching (observations of a fly on the wall) and Technical, fell by the wayside. 🙂
I’ve incorporated this blog into a volume titled: Burnley | The Brun. This will look at Burnley and one of its claims to fame —an early battle that influenced the English character in pre-Norman times.
The contents listing is:
Burnley Grammar School
Education —A Class Threat
A Match Report into Social Mobility
Reproductions of the 1968 to 1974 editions which include house reports, the school play, academic achievements, sporting achievements and other contributions; plus the above advertisements are available.
More details are here.
[edited 09/08/2015 added link to self-published book: Burnley.