Who remembers the X-Men? Populated by teenage misfits and outsiders.
No need. They’re a phenomenon shifting hundreds of thousands, if not millions, of comic books each month. But this wasn’t always the case.
Back, way back in time, before I looked like my avatar; each comic book featured a footer on the first page that declared ownership and publication detail.
The original Uncanny X-Men was cancelled with #66 (Cover date March 1970, writer Roy Thomas, Artist Sal Buscema – Neal Adams’ run on the X-Men finished with # 65). Circulation then was as below:
Yes – that’s it. A mere 235,811 sales per month. This was definitely a title on the verge of being cancelled – and yep they used to publish their circulation details. And the Uncanny X-Men was cancelled.
A popular artist / writer combo had left the book; things needed to quieten down a little. After a hiatus of several months Stan’s plan became plain… X-Men was taking a new direction… bi-monthy reprints. The first comic of this bold move was #67, cover dated December 1970. Would it work? Only time would tell.
By #81 Cover dated April 1973
…we have the answer.
This is also tabulated below.
Paid circulation before cancellation – 235,811 (published monthly)
Paid circulation while reprinting old stuff – 140,848 (published bi-monthly)
A Marvel comic was never complete without an ad. Here’s one from #66
By X-Men #110 (April 1978) Marvel ads were little different (btw the image is less yellowed with age simply because it’s from the inside front cover)
And not a single Cyclops in sight.
Or is there???????
This post (including the view counter 🙂 ) was originally published 13/03/2013 at http://my.telegraph.co.uk/archietp/archie_tp/16008985/x-men/
I kindly gave myself permission to republish it 🙂